The Process of Imagination, Analysis and Action
The creative process involves tangible actions juxtaposed with the intangible mystery of creativity. It often suffers under a linear approach and blossoms when you dare to ask “why don’t we try ….”...
View ArticleIn-Depth Design Process for Utrecht City Theatre Branding
Extensive look into the Creative Process of the Utrecht City Theatre branding by Edenspiekermann
View ArticleRelevance, Context and Making Your Audience Smile
Every audience has particular desires and influences, and no single solution can meet everyone’s needs. Understanding context is the key to creating meaningful connections. It’s a designer’s and...
View ArticleWhat is Damn Good Design? + Book Giveaway
Damn good design can be groundbreaking, making us reflect “I NEVER would have thought of that”. It can suddenly become painfully obvious making us think “why DIDN’T I come up with that?”. Damn good...
View ArticleGreat Branding Says No!
To be effective, every brand must make decisions regarding when to say “No.” Your brand must embrace aspects that some individuals will perceive as a ‘dead-end’. A brand must do this to benefit from...
View ArticleTop Apps for Graphic Designers 2012
Out of the many apps I download for the iPad and iPhone, very few end up being used regularly. The following is a list of the apps that survived the year on my devices—the ones that I think most...
View ArticleDirect Communication Matters. Pass it on.
Unfortunately, it doesn’t take a great deal of miscommunication for a design project to go wrong. Without direct communication, a series of “pass it on” conversations take place where information is...
View ArticleBland Branding: Can You Spot the Difference?
A look at how playing it safe with branding can result in looking like everyone else.
View ArticleStrategy Will Compensate the Talent
Strategy informs and equips a designer to properly engage in a business exercise, and not just dabble in creating something pretty but potentially ineffective.
View ArticleBranding is Rarely about Being the Best
It’s rarely—if ever—enough to simply have ‘the best’. For example, the best technologies are often only adopted if the price point, timing, and landscape are right. The best service only matters if the...
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